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The US arm of National Grid has raised thousands of dollars in cancer donations thanks to an innovative new scheme, in which many of its workers are replacing their traditional hard hats.

The program, which sees workers given pink versions of the vital personal protective equipment (PPE) headgear, is aimed at raising awareness in the fight against breast cancer. In return for a $20 (£13) donation from workers, a pink hard hat is issued.

All money raised is going directly to the American Cancer Society, which has seen the program turn a $3,600 (£2,300) pot into more than $100,000 (£64,000). Every donation is also being matched by National Grid, resulting in a total fundraiser of more than $200,000 (£128,000).

The firm is also covering the cost of the pink PPE hats, ensuring that every cent raised is directed straight into the cancer fighting fund.

The pink hard hat program was the suggestion of one of National Grid's managers. Since his wife fought breast cancer herself, Paul Sibley has being raising funds. Saying that every dollar given could be the vital difference, he explained:

"We recently celebrated my wife's fifth year being cancer free. And when you found out how many people were interested in these hats – you see how many people are really affected by it."

Up until the end of last month, over 5,000 pink hard hats had been provided to National Grid's workers.

Through November, the firm is also lighting up many of its facilities with pink lights, including its offices in Syracuse, New York.

It is not yet known whether the program will be extended to the UK.

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